Wednesday, January 28, 2009

Bones on Thursdays leads to Ugly Betty pull

The Washington Post has a great piece about the Thursday night ratings war at 8 - which only became a war....thanks to the introduction of Bones.

Yep, Bones has been in it's new timeslot 1 week, and it's already garnering attention as the little workhorse that could - knocking off media favorite Ugly Betty immediately.

Check out the full article for a great read on what Bones has, can, and will do, but here are some of the good bits:

Less than one week after Fox -- traditionally Thursday's most irrelevant broadcaster -- moved its workhorse "Bones" into the night's 8 p.m. hour and thumped the competition, ABC has been pretty much compelled to announce that it's yanking its ratings-anorexic "Ugly Betty" out of that hour come March.

ABC suits apparently did the math and realized that Fox could run virtually all original episodes of "Bones" in the time slot for the rest of the TV season.

Last Thursday, "Bones" stepped in and clocked nearly 10 million viewers, winning the hour; it also swept the hour among 18-to-49-year-old viewers, who are the hot blond cheerleaders of Madison Avenue. It marked the first time in more than three years that Fox has been able to take that time slot with a scripted show.

Of course, in that hour, "Bones" was not battling CBS's "Survivor," which is taking a rest between editions. The next round, "Survivor: Tocantins," debuts Feb. 12.

Survivor will debut on a week when Bones is pre-empted. I'm optimistic about that making the February 19th episode nothing to snuff at, ratings-wise! Aren't people tired of Survivor yet?

Thanks, Stephanie, for the heads up!


ninirific said...

People better recognize! LOL

Go BONES!!!!

yolio said...
This comment has been removed by the author.
brennanite said...

It is really cool that Bones is still Gaining momentum, here in their fourth season. Everyone thought the will they/won't they would just get old after awhile, but it really hasn't. Too bad about ugly betty though, I do like that show.

And btw, great quote this week. I laugh every time I read it.

Anonymous said...

Wow! Go Bones!! Still a little worried about Bones battling survivor.

Anonymous said...

Hooray for BONES!!!!

mo said...

my family and i watch survivor...but i definitly pick BONES over tht

Jane said...

Bones has a faithful group of viewers who will follow the show no matter which night it airs, so congratulations to the good effort by the show team! I only wish it goes back to airing new episodes every week, instead of the once every two weeks like it's been doing recently.

I agree with brennanite - too bad about Ugly Betty. It's a good show too. But its move will mean no more clashing with Bones, and for that I'm happy :)

Louise said...

Wow, that is amazing! I just hope the Bones guys don't get too confident. I don't know about over here, but in the UK loads of previously great but not too popular shows lose quality when they become more mainstream (the dreaded BBC2 to BBC1 curse). In a way, I think Bones has already started to do that in the last couple of seasons.

Anyhoo, enough of that. Any of you that check out certain spoiler sites ... there's some BIG news out there about a certain returning character. I'm so excited!

alikitty619 said...

I'm probably going to get booed for this, but.........I LOVE Survivor. I was really bummed when they decided to put Bones on Thursdays because it's up again Survivor. If I had to pick I would pick Bones.......but fortunately, I don't have to choose. Thank God for DVRs!!!!!!!!!!!!

Stephanie said...

As long as you pick Bones, we won't boo you :-p

I love that it took Bones one week to scare ABC, especially since the ratings were actually down about a million viewers. That just simply makes me giggle.

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