Friday, February 6, 2009

What Fox says about Heroic Ratings

Fox has already weighed in on the ratings jump for "The Hero in the Hold."

Last night BONES opened with a 3.2/9 among Adults 18-49 and grew +7% compared to its time period premiere two weeks ago among Adults 18-49 (3.2/9 vs. 3.0/8) and +8% in Total Viewers (10.8 vs. 10.0 Mil.) Even with the move to Thursday night, BONES outperformed its prior season average on Wednesdays at 8p by +3% among Adults 18-49 (3.2/9 vs. 3.1/9) and +10% in Total Viewers (10.8 vs. 9.8 Mil.) . BONES’ Thursday season average so far is FOX’s highest rated Thursday in-season scripted series in four years among Adults 18-49 (since The OC in 04/05) and in 13 years in Total Viewers (since New York Undercover in the 95/96 season.) Last night’s BONES is FOX’s highest rated scripted Thursday 8-9p telecast in nearly three years among Adults 18-49 (since 5/18/06, That ‘70s Show) and in over 12 years among Total Viewers (since 11/21/96, Martin/Living Single). Last night’s BONES outperformed FOX’s prior season average in the Thursday 8p hour by +23% among Adults 18-49 (3.2/9 vs. 2.6/7) and +50% in Total Viewers (10.8 vs. 7.2 Mil.). Finally, BONES won the 8p hour among virtually all key demos. In fact, BONES outperformed its nearest competitor for the hour, ABC’s Ugly Betty by +39% among Adults 18-49 (3.2/9 vs. 2.3/7) and +48% in Total Viewers (10.8 vs. 7.3 Mil.)

Bones Ratings: The Hero in the Hold

Is Bones regaining ground on it's former Wednesday glory? Or did the Herohype work? Either way, Bones ratings got a nice boost this week, with "The Hero in the Hold."


Full details:

Time Net Show Viewers Live+SD (Millons) 18-49 Rating/ Share 18-34 Rating/ Share
8:00 FOX Bones 10.759 3.2/9 2.3/7

ABC Ugly Betty 7.273 2.4/7 2.2/7

CBS The Big Bang Theory (repeat) 6.174 2.0/6 1.2/4

NBC My Name Is Earl 6.160 2.5/7 1.8/6

UNI Cuidado con el Ángel 4.641 1.8/5 2.1/7

CW Smallville 3.882 1.6/4 1.6/5

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